Samsung vs, Apple Lawsuit Student Name`s

U.S Patent Laws Case of Apple Versus Samsung
Ethics is an essential life element that determines the values that characterize an individual. It mainly addresses questions about morality, determining what is good and bad, just and fair, right and wrong, among other concepts. Ethics determines how we interact with others, not only the family members and relatives, but also those of the external circle, such as people we work with or associate with in the work place.
In the work place, ethics is not only associated with how one feels about the job or career, but also the job responsibilities. Work place ethics revolves around three major factors avoiding breaking a criminal law in the work related activity, avoiding actions that ruin the company`s image and avoiding actions that can lead to civil law suits against the company. This involves behaviour, attitude, interaction, communication and respect. It also incorporates such characteristics as accountability, honesty, justice and loyalty.
From the ethical frameworks or standards, we can argue that Samsung applied a utilitarian and right approach. Utilitarian approach is an ethical act that gives the best merchandise and it poses a slight harm to the competitor`s product. By infringing Apple`s patent, Samsung didn`t harm apples product, though Apple stood a risk of losing its potential customers since the two products can now be viewed as same, yet Samsung`s product was retailing at lower price. As a result, many customer who consider quality and price of a product before making a purchase would definitely go for Samsung product and snub Apple`s.
When comes to rights approach, this is an ethical act that normally covers the moral rights of others and respects as well as protecting the affected parties. It is worth noting that, Apple provoked the rights approach in hot pursue of its right as well as safeguarding its products from infringement. From the initial verdict and the second appeal, Samsung has been found guilty of violating rights approach. Therefore, Apple had a concrete moral ground to go to court and seek rights of its products against encroachment.
In a survey that was conducted in December 2012, Samsung was leading in the market share with 31.8 percent whereas Apple was the second one with 26.2 percent. Additionally, Samsung was voted as the best company in terms of innovation. Based on these factors, it is very ironic for Samsung to bridge the patent law and make unethical decision knowing very well about it consequences if found guilty. There is absolutely no ethics that can be applied when comes to the infringement of intellectual goods and knowledge as well as skills. Regardless of how innovative a company can be, the issue of ethic should be highly respected and practised.
This therefore generates some ethical obligations, considering the fact that there is often a tendency to offer expensive and heroic care, even when the probability of attaining a successful outcome is minimal. It therefore becomes challenging to optimize performance in such an environment, and thus actual application or rather use of the performance measurement information becomes less significant in such a situation.
This inappropriate ethical practices may result to business failure leading to losses from many of the stakeholders concern such as the employees losing the jobs, shareholders losing their value or firm, suppliers losing business, customers losing their supplies and community at large loosing income contribution from the firm in terms of taxes .
References
ElmerDeWitt, P. (August 1, 2012). Apple`s $2 billion claim comes from a twist in the U.S patent law. CNNMoney .
Pepitone, J. (2013). Apple patent win: Samsung banned from selling some phones in U.S. Retrieved From, http://money.cnn.com/2013/08/09/technology/mobile/apple-samsung-itc/
John Letzing, D. C. (August 25, 2012). Apple wins biog in patent case. The Wall Street journal .
Patentlyo. (Oct 13, 2011). Patent Issues Arising from the US-Korea Free Trade Agreement .