Reeading Response Reading Response

In the article, Blair argues, “no text is a text, nor does it have
meaning, influence, political stance, or legibility, in the absence of
material form” (Selzer & Crowley 1999, p. 18). This quote sums up
Blair’s discussion and provides insights into the centrality of
materiality in rhetoric. Texts represent the state of transcription
across copies and edition frequently through shifts and changes, as well
as translations. Texts, as natural occurring manifestation of language,
are extremely critical in communication since people communicate by
means of texts, rather than by means of individual words or fragments of
sentences within languages. The rhetorical structures in a text must
have a material form in order to carry meaning, which makes it a
necessity to explore the interactional and communicative context of a
text and its material manifestation.
The materiality of texts represents the interaction between texts`
signifying strategies and physical attributes, which encompasses
signification and instantiation of the text. Materiality of the text is
pertinent to the meaningfulness, legibility, and consequence any text
and rhetoric cannot be considered to manifest unless it is uttered,
written, or given presence. In some instances, issues of authenticity,
forgery, originality, corruption, and interpretation of text emerge in
the contemporary textualized society, which necessitates the
establishment of materiality of the texts. Indeed, materiality is
structurally necessary to generate meaning and cannot be suspended once
and for all. This necessitates appreciation of the necessity of
materiality in directing how meaning and values are produced. Rhetoric
relates to the utilization of verbal and non-verbal symbols to influence
human behavior and communicate with one another. The instrumental
utilization of language is central to rhetoric in which text functions
as one form of rhetoric, whose structure and context renders the
audience to feel, think, believe, understand, or act in a predictable
manner. Identity and difference, which forms the basis of perception,
cannot be established if texts lack materiality. The emphasis laid on
the materiality of the text accompanies a shift from narrative to
poetics that are sensitive to phonic and graphic materiality of
Selzer, J. & Crowley, S. (1999). Rhetorical bodies. Madison: University
of Wisconsin Press.